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Promotora Program

Promotoras are the bridge between the diverse populations they serve and the healthcare system. The promotora model is often used in the United States and Latin America to reach Hispanic communities. According to the Centers for Disease Control and Prevention:

Promotores de salud, also known as promotoras, is the Spanish term for CHWs. The Hispanic community recognizes promotores de salud as lay health workers who work in Spanish-speaking communities.

Rural communities often use this model to improve the health of migrant and seasonal farmworkers and their families. Promotoras who work specifically with migrant and seasonal farmworkers may be referred to migrant health promoters. Promotoras working with migrant or seasonal farmworkers often conduct environmental health and home assessments and deliver education about environmental health hazards. They address topics such as lead poisoning prevention, water quality, hazardous waste, and pesticide safety. These types of programs are common in rural border communities.

To contact Modoc County Public Health's promotora, please email: